The World is currently becoming a global village with many people having access to the Internet. Today, having a website is as crucial as having a shop, office or telephone number. Research has found that 6/10 customers or residents expect brands, organizations and local government at all levels to have content online.
In today’s modern world, there is an expectation for any reputable organization/government to have some kind of online presence. These are useful tools to share crucial information about your work with citizens and answer all the What’s and Why’s that they may have.
What’s more, having a good quality, easy-to-use website portal makes customers feel comfortable about your services, as they will assume they can expect the same positive experience in all areas of your job.
Living in the digital world, a website portal is now a necessity for a constituency as a local government. Citizens are spread all over the World and if that’s not true, then they are spread all over the country and therefore there is need for a proper channel of communication to the world and the residents. The web has a far wider reach than any other form of social media advertisement and updates. Your website will be the center of your organization’s online presence.
In a society where constant access to the latest information is demanded and expected, local governments must be able to easily and immediately share information with citizens, especially when it comes to development projects, jobs, tenders, news, emergencies, traffic, weather and other time-sensitive details. Having a CMS that’s easy-to-use and easy to update for even non-technical staff, can save time and money for the local government.
The most important functions of your local government website is its ability to equip citizens with online services that can save them time from coming into the office.
Services such as bursary application, scholarship application, job application, bill payment, employment submissions, program registrations and facility reservations can easily be done online from the convenience of their home or on any mobile device on the portal.
Websites provide an easier way to handle customer service. Offering answers to regularly asked questions in a FAQ (Frequently Asked Questions) section, you can reduce customer service costs and save yourself time and money, as well as providing much more information. This also means that citizens can receive a reply instantly and saves time, which helps to encourage positive citizen relationship in the long run. This is beneficial for such a government. All positive feedback can be uploaded into a testimonial.
Today, all information-providing entities, including local governments, are expected to provide citizen-centric, highly functional, device agnostic, self-service functionality. With the expectations for digital content being raised, local governments need access to a content management system that can deliver the types of transaction-based experiences citizens want, from a partner that intimately understands the evolving citizen engagement landscape.
Websites, in general, are great ways in providing a place to showcase your work. It shows what your organization is about, what it has achieved and what it can achieve in the future.